Buongiorno and Bismillah,
Today I am so happy to finally be able to share with you this beautiful interview, with a person I consider a friend and an inspiration! Alice Gianmargi is a modest fashion designer that was recently featured on Vogue Brittish this December.
WHO ARE YOU? AND WHERE ARE YOU FROM?
“My name is Alice, I’m an entrepreneur, fashion designer, horseback rider but most importantly a mum! I’m Italian, but I live in Saudi Arabia. I define myself as an Italian with an Arab heart. My life is in between worlds, always travelling between Milan, Riyadh and Cairo. I’m a very active wife and mum like many others, with big dreams and a clear goal for my future.”
WHAT BROUGHT YOU TO FASHION?
“When I moved to Riyadh, 9 years ago I struggled to find on the market comfortable and stylish abayas that could fit my busy lifestyle. That’s when I started sketching with the goal of creating a collection of high-quality abayas, made with comfy, light and breathable fabrics that could take me from day to night. A collection of abayas for all occasions, durable and with a touch of Italian style. The whole concept was to put the Italian handicraft at the service of modest fashion.”
WHAT DO YOU THINK ABOUT MODEST FASHION INTERNATIONALLY?
“In the past 2 years, giant progress has been made and modest fashion is finally starting to be recognized internationally, big brands are taking huge steps towards this world previously ignored. Modest fashion is not only for Muslims and modesty is not only a fashion value but it applies to all aspects of our life. I like to think that we can increase its value as a common value throughout all cultures. I hope that the spread of modest fashion collections on international runways can help to bring more tolerance and acceptance towards different religions and cultures.”
WHAT DO YOU THINK ABOUT MODEST FASHION IN ITALY?
“Modest fashion in Italy is a little behind compared to other countries but there are many Italian brands approaching it, both with abayas and womenswear collections and this makes me very proud. Sometimes it’s easy to do the mistake to relate modest fashion only to Muslims, while many different religions and cultures incorporated modest values into their lifestyle and way of wearing for centuries.”
TELL US MORE ABOUT YOUR BRAND!
“My brand was born out of love and out of the wish to fill a gap in the market, merging quality and comfort. What is luxury without comfort right? All my abayas and accessories are 100% handmade in Italy, from the fabrics to the manufacture and are thought for the life of modern women.”
WHAT IS YOUR FAVOURITE COLLECTION?
“The bomber abayas from our sports line have a special place in my heart. With this line, I really wanted to take comfort to the next level, I focused on the cut of each model, on the fabrics and on the quality of the accessories. The challenge was to combine the bomber jacket with the concept of the abaya, keeping it light and versatile. With a sporty-chic mood, they are perfect for travelling or for a casual date with your friends.”
WHAT IS YOUR FAVOURITE PIECE OF YOUR COLLECTION?
“Definitely the hooded abayas and the hooded scarves with the hair-lock system, a new system patented by us which allows you to move freely without worrying about your hair slipping out. The hooded veil can be worn as a scarf or as a cape on the shoulders, it doesn’t slip and it has pockets. We have many different colours and prints available.”
HOW WOULD YOU DESCRIBE YOUR PERSONAL STYLE?
“Minimal and practical but elegant at the same time. I believe in few key pieces that you can play with and make your style timeless. I do not really follow trends. The best outfit is the one that makes the natural beauty of each woman stand out. The woman is always the centre, not the outfit.”
TELL US MORE ABOUT YOUR NEXT COLLECTION!
“The next collection is definitely the closest to my heart and I’m so excited about the launch. With the next campaign, we are really pushing the boundaries of modest fashion and representing a very unexpected point of view. Curious? Unfortunately, I cannot reveal more at the moment, Stay tuned!”
I think that if you always put your heart and soul in what you do, your creations will always be unique. Whatever you do in your life. For sure you can feel and breathe the coexistence of different worlds in my collections.